Wiltshire was once dubbed 'the kingdom of the pig', but now it's better known for its high-tech industries strung out along the M4. Much of Wiltshire is an Area of Outstanding Natural Beauty, famed for its ancient monuments and 'white horse' carvings.

Bacon, hams and sausages are still part of the county's food heritage and restaurants make the most of them. Wild fungi and game from Savernake Forest are used to good effect, and new enterprises are producing everything from quails' eggs to soft cheese.