Norfolk's long coastline and watery fens are a great source of all kinds of seafood and the county's restaurants take full advantage.
Look out for Cromer crabs, Brancaster mussels, Morston oysters, cockles and shrimps - as well as cured fish from several enterprising smokehouses. Also try marsh samphire, once an aquatic weed, now a high-fashion vegetable.
Game from estates such as Holkham and Sandringham is greatly favoured and many farms have a reputation for rearing free-range and organic meat, as well as rare breeds like Norfolk Black turkeys.